Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Nuchief brand apple crate label was in use from 1900-1950. The lithographed label was produced by the Schmidt L. Company of Seattle, Washington. The label has an image of a young Native American boy wearing a headdress and carrying an apple and a hatchet. There is a Smith’s Treat brand label insert on the label. These apples were grown by Smith Orchards of Pateros, Washington and distributed by Nuchief Sales, Inc. Growers, packers, and distributors in the Northwest banded together in co-operatives to secure the best price for their produce and compete with growers in other regions.
Currently not on view
Object Name
crate label
referenced business
Nuchief Sales Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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