Orange Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Bell Cove brand orange crate label was used by the Earlibest Orange Association of Lemon Cove, California during the early 20th century. The lithographed label has an illustration of a bell surrounded by flowers, and an image of a house surrounded by orchard trees on the bell. The label also has the Sunkist orange logo on the lower right, a designation given to high quality oranges grown by the California Fruit Growers Exchange.
Currently not on view
Object Name
crate label
referenced business
Earlibest Orange Association, Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 10 1/4 in x 11 in; 26.035 cm x 27.94 cm
Place Made
United States: California, Lemoncove
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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