Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Dainty Maid brand apple crate label was used by H.S. Denison & Company of Wenatchee, Washington during the early 20th century. The lithographed label has a red background and a central illustration of a pretty young girl smiling and holding a red apple. Fruit labels often would depict images of healthy young children to promote the health benefits of apples.
Currently not on view
referenced business
H. S. Denison & Co.
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History