Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Snoboy brand apple crate label was used by the Pacific Fruit and Produce Company of Seattle, Washington during the early 20th century. The lithographed label was produced by the Schmidt L. Company of Seattle, Washington. The label has a blue background, with an illustration of a snowman holding a red apple and waving.
Currently not on view
Object Name
crate label
referenced business
Pacific Fruit & Produce Co.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 9 3/8 in x 10 1/2 in; 23.8125 cm x 26.67 cm
Place Made
United States: Washington, Seattle
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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