Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Good Pickens brand apple crate label was used by the Cashmere Fruit Exchange of Cashmere, Washington during the early 20th century. The lithographed label was produced by Louis Roesch Company Lithography of San Francisco, California. The label has an illustration of a smiling young boy holding a half-eaten apple. Fruit labels often would depict images of healthy young children to promote the health benefits of apples.
Currently not on view
Object Name
crate label
referenced business
Cashmere Fruit Exchange
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 9 1/8 in x 9 7/8 in; 23.1775 cm x 25.0825 cm
Place Made
United States: Washington, Cashmere
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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