Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This apple crate label was used by the Kiwanis International service club during the first half of the 20th century. The lithographed label was produced by Stecher-Traung of San Francisco, California. The label has a bright yellow and orange background, with two large red apples in the center. The label reads, “For the Kids of La Mesa” and has a Kiwanis International logo. The Kiwanis service club used these apples as a fundraiser to further their mission of helping children. This apples were sold in La Mesa.
Location
Currently not on view
referenced business
Kiwanis International
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
ID Number
1979.0441.083
accession number
1979.0441
catalog number
1979.0441.083
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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