Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Range Rider brand apple crate label was used by Brewster Cooperative Growers of Brewster, Washington during the first half of the 20th century. The lithographed label was produced by the Schmidt L. Company of Seattle, Washington. The label has three apples with stems and leaves, and an illustration of a comical doll cowboy riding a cartoonish horse swinging a lasso around the word “Range.” The label reads “For goodness sake- Store at 31 degrees and always serve cold."
Location
Currently not on view
Object Name
crate label
referenced business
Brewster Cooperative Growers
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 1/4 in x 10 1/2 in; 23.495 cm x 26.67 cm
Place Made
United States: Washington, Brewster
ID Number
1979.0441.084
accession number
1979.0441
catalog number
1979.0441.084
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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