Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Range Rider brand apple crate label was used by Brewster Cooperative Growers of Brewster, Washington during the first half of the 20th century. The lithographed label was produced by the Schmidt L. Company of Seattle, Washington. The label has three apples with stems and leaves, and an illustration of a comical doll cowboy riding a cartoonish horse swinging a lasso around the word “Range.” The label reads “For goodness sake- Store at 31 degrees and always serve cold."
Currently not on view
referenced business
Brewster Cooperative Growers
Place Made
United States: Washington, Brewster
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 9 1/4 in x 10 1/2 in; 23.495 cm x 26.67 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


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