Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Blue T brand apple crate label was used by the Northern Fruit Company of Wenatchee, Washington during the early 20th century. The lithographed label had a blue background with three dimensional block lettering. Wenatchee, Washington was well known for its apple production, and claimed to be the “Apple Capital of the World.”
Location
Currently not on view
Object Name
crate label
referenced business
Northern Fruit Co. Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.085
accession number
1979.0441
catalog number
1979.0441.085
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

Comments

Add a comment about this object