Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Blue T brand apple crate label was used by the Northern Fruit Company of Wenatchee, Washington during the early 20th century. The lithographed label had a blue background with three dimensional block lettering. Wenatchee, Washington was well known for its apple production, and claimed to be the “Apple Capital of the World.”
Currently not on view
referenced business
Northern Fruit Co. Inc.
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


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