Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Kershaw brand apple crate label was used by the Kershaw Fruit and Cold Storage Company of Yakima, Washington during the early 20th century. The lithographed label was produced by Stecher-Traung of San Francisco, California. The label has a blue background with a central representation of an apple.
Location
Currently not on view
Object Name
crate label
referenced business
Kershaw Fruit and Cold Storage Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 7/8 in x 10 1/4 in; 22.5425 cm x 26.035 cm
Place Made
United States: Washington, Yakima
ID Number
1979.0441.086
accession number
1979.0441
catalog number
1979.0441.086
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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