Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Far Famed brand apple crate label was used by the Helliwell Fruit Company of Chelan, Washington during the early 20th century. The lithographed label was produced by the Schmidt L. Company of Seattle, Washington. The label has a simple blue background with a red frame. Calling the brand “Far Famed” was not far-fetched, as the Wenatchee region was well known for its apples, and claimed to be the “Apple Capital of the World.”
Currently not on view
referenced business
Helliwell Fruit Co.
Place Made
United States: Washington, Chelan
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 9 in x 10 in; 22.86 cm x 25.4 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


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