Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Far Famed brand apple crate label was used by the Helliwell Fruit Company of Chelan, Washington during the early 20th century. The lithographed label was produced by the Schmidt L. Company of Seattle, Washington. The label has a simple blue background with a red frame. Calling the brand “Far Famed” was not far-fetched, as the Wenatchee region was well known for its apples, and claimed to be the “Apple Capital of the World.”
Location
Currently not on view
Object Name
crate label
referenced business
Helliwell Fruit Co.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 in x 10 in; 22.86 cm x 25.4 cm
Place Made
United States: Washington, Chelan
ID Number
1979.0441.088
accession number
1979.0441
catalog number
1979.0441.088
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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