Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This X-L-Ent brand apple crate label was used by the the Debord Fruit Company of Wenatchee, Washington during the early 20th century. The label was lithographed by the Schmidt L. Company of Seattle, Washington. The label has a blue background, and large three dimensional lettering.
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