Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Sapphire brand apple crate label was used by Standard Fruits Inc. of Wenatchee, Washington during the early 20th century. The label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The label has a blue background, and an image of a sapphire ring in the lower right of the cover.
Location
Currently not on view
Object Name
crate label
referenced business
Standard Fruits, Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 in; 22.225 cm x 25.4 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.092
accession number
1979.0441
catalog number
1979.0441.092
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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