Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Glacier Peak brand apple crate label was used by Washington Fruit Growers, Inc. of Wenatchee, Washington during the early 20th century. The label was lithographed by Stecher-Traung of San Francisco, California. The label has a blue background, with a large red apple in the foreground, and an inset image of a mountainous peak. These apples came from the Wenatchee Valley region of Washington, an area that claimed to be the “Apple Capital of the World.”
Location
Currently not on view
Object Name
crate label
referenced business
Washington Fruit Growers, Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.094
accession number
1979.0441
catalog number
1979.0441.094
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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