Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Depend-On brand apple crate label was used by the C.M. Kopp Company of Yakima, Washington during the early 20th century. The label was lithographed by Lehmann Lithography of San Francisco, California. The label features an illustration of an apple orchard in a valley, with the sun setting behind a hill. There are four large red apples pictured on the foreground of the label. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
Currently not on view
referenced business
C. M. Kopp Company
Place Made
United States: Washington, Yakima
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 in; 22.225 cm x 25.4 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


Add a comment about this object