Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Depend-On brand apple crate label was used by the C.M. Kopp Company of Yakima, Washington during the early 20th century. The label was lithographed by Lehmann Lithography of San Francisco, California. The label features an illustration of an apple orchard in a valley, with the sun setting behind a hill. There are four large red apples pictured on the foreground of the label. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce.
Location
Currently not on view
Object Name
crate label
referenced business
C. M. Kopp Company
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 in; 22.225 cm x 25.4 cm
Place Made
United States: Washington, Yakima
ID Number
1979.0441.095
accession number
1979.0441
catalog number
1979.0441.095
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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