Orange Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Mupu brand oranges crate label was used by the Mupu Citrus Association of Santa Paula, California during the early 20th century. The lithographed label has a blue and yellow background, with an image of a Native American on the right. Mupu was the name of a Chumash Native American village in what is now the town of Santa Paula, in Ventura County, California. The label has the Sunkist orange logo on it, a designation given to high quality oranges grown by the California Fruit Growers Exchange.
Location
Currently not on view
Object Name
crate label
referenced business
MUPU Citrus Assn.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 11 1/2 in x 11 1/2 in; 29.21 cm x 29.21 cm
Place Made
United States: California, Santa Paula
ID Number
1979.0441.096
accession number
1979.0441
catalog number
1979.0441.096
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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