Orange Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Mupu brand oranges crate label was used by the Mupu Citrus Association of Santa Paula, California during the early 20th century. The lithographed label has a blue and yellow background, with an image of a Native American on the right. Mupu was the name of a Chumash Native American village in what is now the town of Santa Paula, in Ventura County, California. The label has the Sunkist orange logo on it, a designation given to high quality oranges grown by the California Fruit Growers Exchange.
Currently not on view
Object Name
crate label
referenced business
MUPU Citrus Assn.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 11 1/2 in x 11 1/2 in; 29.21 cm x 29.21 cm
Place Made
United States: California, Santa Paula
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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