Orange Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Ultimate brand oranges crate label was used by the Paramount Citrus Association of Los Angeles, California during the early 20th century. The label has a yellow semi-circle, emitting yellow rays like a setting sun.
Location
Currently not on view
Object Name
crate label
referenced business
Paramount Citrus Assn.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 11 1/4 in x 11 1/2 in; 28.575 cm x 29.21 cm
Place Made
United States: California, Los Angeles
ID Number
1979.0441.098
accession number
1979.0441
catalog number
1979.0441.098
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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