Orange Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Ultimate brand oranges crate label was used by the Paramount Citrus Association of Los Angeles, California during the early 20th century. The label has a yellow semi-circle, emitting yellow rays like a setting sun.
Currently not on view
referenced business
Paramount Citrus Assn.
Place Made
United States: California, Los Angeles
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 11 1/4 in x 11 1/2 in; 28.575 cm x 29.21 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History