Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Red Beauty brand apple crate label was used by the Imoto Brothers of Lindsay, California during the early 20th century. The label was lithographed by Stecher-Traung of San Francisco, California. The label has an illustration of two golden apples with some leaves surrounding it.
Currently not on view
Object Name
crate label
referenced business
Imoto Bros.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 4 in x 11 1/4 in; 10.16 cm x 28.575 cm
Place Made
United States: California, Lindsay
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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