Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Red Beauty brand apple crate label was used by the Imoto Brothers of Lindsay, California during the early 20th century. The label was lithographed by Stecher-Traung of San Francisco, California. The label has an illustration of two golden apples with some leaves surrounding it.
Currently not on view
referenced business
Imoto Bros.
Place Made
United States: California, Lindsay
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 4 in x 11 1/4 in; 10.16 cm x 28.575 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History