Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Wenoka apple crate label was used by the packing company Captain Robert J. Graham of Cashmere, Washington during the early 20th century. The label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The crate label has a large central image of an arrowhead, with a profile image of a Native American in the arrow’s center. There is an inset image of a Clipper Ship on the left. The apples were likely grown by the co-operative behind the Clipper Ship brand, and then packed and distributed using the Wenoka brand.
Location
Currently not on view
referenced business
Robert J. Graham
Place Made
United States: Washington, Cashmere
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
ID Number
1979.0441.104
accession number
1979.0441
catalog number
1979.0441.104
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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