Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Falls brand apple crate label was used by Chelan Falls Orchards of Chelan Falls, Washington during the early 20th century. The label was lithographed by the Lithograph Company Inc. of San Francisco, California. The label has a red background with an image of a golden apple and a red apple in the foreground, with an orchard stretching out in the background with mountains rising up behind the trees. Images of orchards and landscapes were often depicted on crate labels to evoke the idea of fresh, natural produce.
Currently not on view
Object Name
crate label
referenced business
Chelan Falls Orchards
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/2 in; 22.225 cm x 26.67 cm
Place Made
United States: Washington, Chelan Falls
ID Number
accession number
catalog number
Crate Labels
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Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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