Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Falls brand apple crate label was used by Chelan Falls Orchards of Chelan Falls, Washington during the early 20th century. The label was lithographed by the Lithograph Company Inc. of San Francisco, California. The label has a red background with an image of a golden apple and a red apple in the foreground, with an orchard stretching out in the background with mountains rising up behind the trees. Images of orchards and landscapes were often depicted on crate labels to evoke the idea of fresh, natural produce.
Our collection database is a work in progress. We may update this record based on further research and review. Learn more about our approach to sharing our collection online.
If you would like to know how you can use content on this page, see the Smithsonian's Terms of Use. If you need to request an image for publication or other use, please visit Rights and Reproductions.