Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Falls brand apple crate label was used by Chelan Falls Orchards of Chelan Falls, Washington during the early 20th century. The label was lithographed by the Lithograph Company Inc. of San Francisco, California. The label has a red background with an image of a golden apple and a red apple in the foreground, with an orchard stretching out in the background with mountains rising up behind the trees. Images of orchards and landscapes were often depicted on crate labels to evoke the idea of fresh, natural produce.
Location
Currently not on view
Object Name
crate label
referenced business
Chelan Falls Orchards
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/2 in; 22.225 cm x 26.67 cm
Place Made
United States: Washington, Chelan Falls
ID Number
1979.0441.105
accession number
1979.0441
catalog number
1979.0441.105
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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