Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Chief Joseph brand apple crate label was used by the Ryan Fruit Company of Yakima, Washington during the early 20th century. The label was lithographed by the Louis Rocsh Lithograph Company of San Francisco, California. The label has a central image of an arrowhead with an illustration of a Native American wearing a headdress. The depiction of Native Americans was a common theme in fruit label art.
Location
Currently not on view
Object Name
crate label
referenced business
Ryan Fruit Co.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 11 1/2 in x 11 1/2 in; 29.21 cm x 29.21 cm
Place Made
United States: Washington, Yakima
ID Number
1979.0441.106
accession number
1979.0441
catalog number
1979.0441.106
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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