Citrus Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Black Hawk brand citrus crate label was used by the Arlington Heights Citrus Company of Riverside, California during the early 20th century. The label was lithographed by the Schmidt Lithograph Company of Los Angeles, California. The label has a background meant to represent tanned hide, with an illustration of a bust of a Native American man on the left. The depiction of Native Americans was a common theme in fruit label art.
Location
Currently not on view
Object Name
crate label
referenced business
Arlington Heights Citrus Co.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 10 1/8 in x 11 in; 25.7175 cm x 27.94 cm
Place Made
United States: California, Riverside
ID Number
1979.0441.107
accession number
1979.0441
catalog number
1979.0441.107
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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