Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Buddy brand apple crate label was used by the Andrews Brothers, Detroit, Michigan during the early 20th century. The label was lithographed by the Schmidt Lithography Company of Fresno, California. The label has a blue background with a green rim, and an illustration of a red apple and a golden apple next to the face of a smiling baby. Apple advertising would often stress the health benefits of eating apples for young children.
Currently not on view
Object Name
crate label
overall: 9 in x 10 1/8 in; 22.86 cm x 25.7175 cm
place made
United States: Michigan, Detroit
ID Number
accession number
catalog number
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Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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