Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Eatum brand apple crate label was used by the Albertson Company Inc. of Yakima, Washington during the early 20th century. The lithographed label has a blue background with an image of two red apples still on the branch in the center. The apples came from the Wenatchee Valley region of Washington that claimed to be the “Apple Capital of the World.”
Currently not on view
Object Name
crate label
referenced business
S. Albertson Company Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 9 in x 10 1/4 in; 22.86 cm x 26.035 cm
Place Made
United States: Washington, Yakima
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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