Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Eatum brand apple crate label was used by the Albertson Company Inc. of Yakima, Washington during the early 20th century. The lithographed label has a blue background with an image of two red apples still on the branch in the center. The apples came from the Wenatchee Valley region of Washington that claimed to be the “Apple Capital of the World.”
Location
Currently not on view
referenced business
S. Albertson Company Inc.
Place Made
United States: Washington, Yakima
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 in x 10 1/4 in; 22.86 cm x 26.035 cm
ID Number
1979.0441.109
accession number
1979.0441
catalog number
1979.0441.109
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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