Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This New Deal brand apple crate label was used by the Adams Fruit Company of Wenatchee, Washington during the early 20th century. The label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The label has an illustration of two red apples on a branch, with a hand of cards showing the Ace, King, Queen, and Jack of spades, and one card unknown. These apples came from the Wenatchee Valley region of Washington, which claimed to be the “Apple Capital of the World.”
Currently not on view
referenced business
Adams Fruit Co.
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 5/8 in x 10 in; 21.9075 cm x 25.4 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History