Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This New Deal brand apple crate label was used by the Adams Fruit Company of Wenatchee, Washington during the early 20th century. The label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The label has an illustration of two red apples on a branch, with a hand of cards showing the Ace, King, Queen, and Jack of spades, and one card unknown. These apples came from the Wenatchee Valley region of Washington, which claimed to be the “Apple Capital of the World.”
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