Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Empire Builder brand apple crate label was used by the Cashmere Pioneer Growers of Cashmere, Washington during the early 20th century. The label was lithographed by the Schmidt Lithograph Company of Seattle, Washington. The label has a background image of an orchard with a train depot in the center, and mountains rising up in the background. In 1892 the Great Northern railroad entered the Wenatchee Valley, opening new markets to Washington apples, boosting sales during the early 20th century.
Location
Currently not on view
Object Name
crate label
referenced business
Cashmere Pioneer Growers
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 in x 10 in; 22.86 cm x 25.4 cm
Place Made
United States: Washington, Cashmere
ID Number
1979.0441.111
accession number
1979.0441
catalog number
1979.0441.111
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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