Apple Crate Label

Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Empire Builder brand apple crate label was used by the Cashmere Pioneer Growers of Cashmere, Washington during the early 20th century. The label was lithographed by the Schmidt Lithograph Company of Seattle, Washington. The label has a background image of an orchard with a train depot in the center, and mountains rising up in the background. In 1892 the Great Northern railroad entered the Wenatchee Valley, opening new markets to Washington apples, boosting sales during the early 20th century.
Location
Currently not on view
referenced business
Cashmere Pioneer Growers
Place Made
United States: Washington, Cashmere
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 in x 10 in; 22.86 cm x 25.4 cm
ID Number
1979.0441.111
accession number
1979.0441
catalog number
1979.0441.111
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History

Comments

Do you know the date when the Empire Builder apple crate label was first used? Does Empire Builder refer to James J. Hill who was president of the Great Northern Railroad and due to his many accomplishments was often referred to as the Empire Builder? I am inquiring on behalf of the Hill Farm Historical Society located north of St. Paul, Minnesota. The farm was used by Hill for many innovations in agriculture. Any information you can supply is greatly appreciated.

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