Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Laurie brand apple crate label was used by the Royal Fruit & Produce Company of Los Angeles, California during the early 20th century. The label was lithographed by the Western Lithograph Company of Los Angeles, California. The label has a dark blue background, with an image of a young girl holding an apple in one hand and reaching to pluck another from the name “Laurie.” Apple advertising would often promote the health benefits of apples. This young girl with healthy red cheeks reaching for a second apple to reinforced that idea.
Location
Currently not on view
Object Name
crate label
referenced business
Royal Fruit and Produce Co.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 1/8 in x 10 1/4 in; 20.6375 cm x 26.035 cm
Place Made
United States: California, Los Angeles
ID Number
1979.0441.113
accession number
1979.0441
catalog number
1979.0441.113
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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