Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Sno-Gem brand apple crate label was used by the Cederwall Sales Company, of Dryden, Washington during the early 20th century. The label has a blue background with three-dimensional standing text that reads “Sno-Gem,” with snow resting on top of the letters. These apples came from the Wenatchee Valley region of Washington, which claimed to be the “Apple Capital of the World.”
Location
Currently not on view
referenced business
Cederwall Sales Company
Place Made
United States: Washington, Dryden
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 7/8 in x 10 3/8 in; 22.5425 cm x 26.3525 cm
ID Number
1979.0441.116
accession number
1979.0441
catalog number
1979.0441.116
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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