Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Jim Wade brand apple crate label was used by the J.M. Wade Packer and Shipper of Wenatchee, Washington during the early 20th century. The label was lithographed by Stecher-Traung of San Francisco, California. The label has a black background with a red stripe down the center. These apples came from the Wenatchee Valley region of Washington, which claimed to be the “Apple Capital of the World.”
Location
Currently not on view
referenced business
J. M. Wade
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 5/8 in x 10 in; 21.9075 cm x 25.4 cm
ID Number
1979.0441.117
accession number
1979.0441
catalog number
1979.0441.117
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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