Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Red 'W' brand apple crate label was used by the Dow Fruit Company during the early 20th century. The label was lithographed by the Lehmann Lithograph Company of San Francisco, California. The label has a green background, with a large red “W” in the center. These apples came from Wenatchee, Washington, which claimed to be the “Apple Capital of the World.”
Location
Currently not on view
Object Name
crate label
referenced business
Dow Fruit Company
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.119
accession number
1979.0441
catalog number
1979.0441.119
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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