Orange Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Blue Circle brand orange crate label was used by the McDermont Fruit Company of Riverside, California during the early 20th century. The label was lithographed by the Western Lithograph Company of Los Angeles, California. The label has a blue background with different size light blue circles, and an image of an orange labeled Sunkist. The label also has the Sunkist logo on it, a designation given to high quality oranges grown by the California Fruit Growers Exchange.
Currently not on view
Object Name
crate label
referenced business
McDermont Fruit Company
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 11 1/4 in x 11 1/2 in; 28.575 cm x 29.21 cm
Place Made
United States: California, Riverside
ID Number
accession number
catalog number
Crate Labels
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Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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