Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Blewett Pass brand apple crate label was used by the Cashmere Pioneer Growers of Cashmere, Washington during the early 20th century. The label was lithographed by the Schmidt Lithograph Company of Seattle, Washington. The label has an illustration of a small road winding through a forest-covered mountain range. The Blewett Pass was a real road through the Wenatchee region of the Cascades. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce and show the Wenatchee Valley region where these apples were grown.
Location
Currently not on view
referenced business
Cashmere Pioneer Growers
Place Made
United States: Washington, Cashmere
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 in x 10 in; 22.86 cm x 25.4 cm
ID Number
1979.0441.122
accession number
1979.0441
catalog number
1979.0441.122
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

Comments

Add a comment about this object