Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Blewett Pass brand apple crate label was used by the Cashmere Pioneer Growers of Cashmere, Washington during the early 20th century. The label was lithographed by the Schmidt Lithograph Company of Seattle, Washington. The label has an illustration of a small road winding through a forest-covered mountain range. The Blewett Pass was a real road through the Wenatchee region of the Cascades. Fruit crate labels often depicted landscapes like this to evoke the idea of rich, natural produce and show the Wenatchee Valley region where these apples were grown.
Currently not on view
Object Name
crate label
referenced business
Cashmere Pioneer Growers
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 9 in x 10 in; 22.86 cm x 25.4 cm
Place Made
United States: Washington, Cashmere
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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