Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This A-plus brand apple crate label was used by Standard Fruits, Inc. of Wenatchee, Washington during the early 20th century. The label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The label has a red background, with an illustration of a young woman wearing a white tank top with the U.S. shield on it, similar to what an Olympic athlete would wear. Apple advertising often focused on the health benefits of eating apples, an idea that was supported by depictions of healthy young people on apple crate labels.
Location
Currently not on view
Object Name
crate label
referenced business
Standard Fruits, Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.123
accession number
1979.0441
catalog number
1979.0441.123
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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