Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This A-plus brand apple crate label was used by Standard Fruits, Inc. of Wenatchee, Washington during the early 20th century. The label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The label has a red background, with an illustration of a young woman wearing a white tank top with the U.S. shield on it, similar to what an Olympic athlete would wear. Apple advertising often focused on the health benefits of eating apples, an idea that was supported by depictions of healthy young people on apple crate labels.
Currently not on view
referenced business
Standard Fruits, Inc.
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


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