Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Jo-Jo brand apple crate label was used by the Justman-Frankenthal Company of Wenatchee, Washington during the early 20th century. The label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The label has an illustration of two dice, with the two sides showing up. These apples came from Wenatchee, part of a region that claimed to be the “Apple Capital of the World.”
Location
Currently not on view
referenced business
Justman Frankenthal Co.
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
ID Number
1979.0441.125
accession number
1979.0441
catalog number
1979.0441.125
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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