Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Rose brand apple crate label was used by J.M. Wade of Wenatchee, Washington during the early 20th century. This label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The label has a blue background with an illustration of two large red roses in the center. These apples came from Wenatchee, part of a region that claimed to be the “Apple Capital of the World.”
Location
Currently not on view
Object Name
crate label
referenced business
J. M. Wade
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.126
accession number
1979.0441
catalog number
1979.0441.126
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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