Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Rose brand apple crate label was used by J.M. Wade of Wenatchee, Washington during the early 20th century. This label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The label has a blue background with an illustration of two large red roses in the center. These apples came from Wenatchee, part of a region that claimed to be the “Apple Capital of the World.”
Currently not on view
referenced business
J. M. Wade
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


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