Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Top Rung brand apple crate label was used by Columbia Fruit Packers Inc. of Wenatchee, Washington during the early 20th century. The label was lithographed by Stecher-Traung of San Francisco, California. The label has a dark blue background with large red lettering, and a yellow stripe on the bottom. These apples came from Wenatchee, Washington, a region that claimed to be the “Apple Capital of the World.”
Location
Currently not on view
referenced business
Columbia Fruit Packers, Inc.
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 7/8 in x 10 3/8 in; 22.5425 cm x 26.3525 cm
ID Number
1979.0441.127
accession number
1979.0441
catalog number
1979.0441.127
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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