Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Service brand apple crate label was used by the Trunkey-Wolfe Fruit Company, Inc. of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Ridgway Lithography Company of Seattle, Washington. The green label has a red rim with a large rainbow in the center. The label advertises the apples as Wenatchee district apples. The Wenatchee Valley region is famous for its apple production, and claimed to be the “Apple Capital of the World.”
Location
Currently not on view
Object Name
crate label
referenced business
Trunkey-Wolfe Fruit Co., Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.128
accession number
1979.0441
catalog number
1979.0441.128
subject
Agriculture
Food
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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