Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Service brand apple crate label was used by the Trunkey-Wolfe Fruit Company, Inc. of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Ridgway Lithography Company of Seattle, Washington. The green label has a red rim with a large rainbow in the center. The label advertises the apples as Wenatchee district apples. The Wenatchee Valley region is famous for its apple production, and claimed to be the “Apple Capital of the World.”
Currently not on view
referenced business
Trunkey-Wolfe Fruit Co., Inc.
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/8 in; 22.225 cm x 25.7175 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


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