Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Oneonta brand apple crate label was used by the Oneonta Trading Corporation of Wenatchee-Yakima, Washington during the early 20th century. The label was lithographed by the Ridgway Lithograph Company of Seattle, Washington. The label has a dark background and an illustration with two red apples and a golden apple on a branch. The Wenatchee-Yakima Valley region is famous for its apple production, which claimed to be the “Apple Capital of the World.”
Location
Currently not on view
Object Name
crate label
referenced business
Oneonta Trading Corp.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
United States: Washington, Yakima
ID Number
1979.0441.129
accession number
1979.0441
catalog number
1979.0441.129
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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