Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Headline brand apple crate label was used by Floyd Dahn Fruits Inc. of Wenatchee, Washington during the early 20th century. The lithographed label has a dark background, with an inset illustration of a young boy cupping his hand over his mouth and shouting. The Northwest apple growing region would often advertise their apples by touting their health benefits, especially for young children, even stressing that Washington state apples were better than apples grown from other regions.
Location
Currently not on view
Object Name
crate label
referenced business
Floyd Dahn Fruits Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 1/8 in x 10 1/8 in; 20.6375 cm x 25.7175 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.130
accession number
1979.0441
catalog number
1979.0441.130
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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