Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Apple Lane brand apple crate label was used by H. S. Denison and Company of Wenatchee, Washington during the early 20th century. The label was lithographed by Crocker-Union of San Francisco, California. The label has a blue background, and a thick orange stripe going from the bottom left to top right, with an image of a red apple and a gold apple and several leaves in the upper left. These apples are from Wenatchee, a region well-known for its apple production.
Location
Currently not on view
Object Name
crate label
referenced business
H. S. Denison & Co.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 7/8 in x 10 3/8 in; 22.5425 cm x 26.3525 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.131
accession number
1979.0441
catalog number
1979.0441.131
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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