Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Clipper Ship brand apple crate label was used by the Wells and Wade Fruit Company of Wenatchee, Washington during the early 20th century. The lithographed label has a blue background with an illustration of the clipper ship Erskine M. Phelps sailing over a dark blue ocean. These apples are from Wenatchee, a region famous for its apple production.
Location
Currently not on view
Object Name
crate label
referenced business
Wells and Wade Fruit Co.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 7/8 in x 10 1/4 in; 22.5425 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.132
accession number
1979.0441
catalog number
1979.0441.132
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

Comments

Add a comment about this object