Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Jim Dandy brand apple crate label was used by the Fruit Sales Company Inc. of Wenatchee, Washington around 1921. The label has a green background and an inset illustration of a crate full of apples, with a label that looks like the label on the actual crate. These apples are from Wenatchee, a region famous for its apple production, which claimed to be the “Apple Capital of the World.”
Currently not on view
Object Name
crate label
referenced business
Fruit Sales Co. Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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