Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Electric brand apple crate label was used by the Mann Fruit Company of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Spokane Lithograph Company of Spokane, Washington. The label has a dark blue background with lightning bolt from a cloudy dark sky striking diagonally across the label behind a large red apple. The label notes that the apples are “Wenatchee District Apples,” a region that claimed to be the “Apple Capital of the World” due to the volume of its apple production.
Currently not on view
Object Name
crate label
referenced business
Mann Fruit Company
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm
Place Made
United States: Washington, Wenatchee
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

Visitor Comments

Add a comment about this object

**Please read before submitting the form**

Have a comment or question about this object to share with the community? Please use the form below. Selected comments will appear on this page and may receive a museum response (but we can't promise). Please note that we generally cannot answer questions about the history, rarity, or value of your personal artifacts.

Have a question about anything else, or would you prefer a personal response? Please visit our FAQ or contact page.

Personal information will not be shared or result in unsolicited e-mail. See our privacy policy.

Enter the characters shown in the image.