Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Electric brand apple crate label was used by the Mann Fruit Company of Wenatchee, Washington during the early 20th century. The lithographed label was produced by the Spokane Lithograph Company of Spokane, Washington. The label has a dark blue background with lightning bolt from a cloudy dark sky striking diagonally across the label behind a large red apple. The label notes that the apples are “Wenatchee District Apples,” a region that claimed to be the “Apple Capital of the World” due to the volume of its apple production.
Location
Currently not on view
referenced business
Mann Fruit Company
Place Made
United States: Washington, Wenatchee
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 3/4 in x 10 3/8 in; 22.225 cm x 26.3525 cm
ID Number
1979.0441.135
accession number
1979.0441
catalog number
1979.0441.135
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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