Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Blue Mountain brand apple crate label was used by Mojonnier and Sons Inc. of Wenatchee, Washington during the early 20th century. The label has an illustration of rolling fields of crops that are different colors among pine trees with mountains rising up in the orange sky in the background, with a golden apple and a red apple in the foreground. These apples are from Wenatchee, Washington, which claimed to be the “Apple Capital of the World.”
Currently not on view
Object Name
crate label
referenced business
Mojonnier & Sons Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
ID Number
accession number
catalog number
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center


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