Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Hesperian brand apple crate label was used by Myron Foster during the early 20th century. The label was lithographed by the Schmidt Lithograph Company of Seattle, Washington. The label has an orange background with the image of a blue woman holding a golden apple. In Greek mythology, Hesperides were three nymphs, daughters of Hesperus (the Evening Star), who guarded Hera’s garden and its immortality-granting golden apples. Hesperian also means “relating to the West,” a very apt brand name for these Wenatchee, Washington apples.
Currently not on view
Object Name
crate label
referenced business
Myron Foster's Hesperian Orchards
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 9 in x 10 in; 22.86 cm x 25.4 cm
Place Made
United States: Washington, Wenatchee
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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