Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Red Z brand apple crate label was used by the C.M. Holtzinger Fruit Company of Yakima, Washington during the early 20th century. The label was lithographed by Stecher-Traung of San Francisco, California. The label has a red background with a black circle in the middle that has a red Z in the center. Holtzinger also issued a Blue Z brand apple crate label. These apples came from the Wenatchee Valley region, an area that claimed to be the “Apple Capital of the World.”
Currently not on view
referenced business
C. M. Holtzinger Fruit Co. LLC
Place Made
United States: Washington, Yakima
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 1/4 in; 22.225 cm x 26.035 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


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