Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This My Treat brand apple crate label was used by George F. Joseph of Yakima, Washington during the early 20th century. The lithographed label has an image of two red apples and a golden apple all still on a branch. The label calls the apples “Your Tasty Treat to Health.” Apple advertising would often focus on the health benefits of apples, (an apple a day keeps the doctor away!) a strategy that is seen on this label.
Currently not on view
Object Name
crate label
referenced business
George F. Joseph Co.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 3/4 in x 10 3/4 in; 22.225 cm x 27.305 cm
Place Made
United States: Washington, Yakima
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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