Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Apple Capital brand apple crate label was used by Apple Capital Growers, Inc. of Wenatchee, Washington around 1933. The label was lithographed by Stecher-Traung of San Francisco, California. The label has a silhouetted image of a domed building, similar to the U.S. Capitol, and an image of a red apple in the foreground. Wenatchee claimed to be the “Apple Capital of the World,” a name that was appropriated for this companies branding.
Location
Currently not on view
Object Name
crate label
referenced business
Apple Capital Growers, Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 8 5/8 in x 10 1/4 in; 21.9075 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
ID Number
1979.0441.140
accession number
1979.0441
catalog number
1979.0441.140
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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