Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Apple Capital brand apple crate label was used by Apple Capital Growers, Inc. of Wenatchee, Washington around 1933. The label was lithographed by Stecher-Traung of San Francisco, California. The label has a silhouetted image of a domed building, similar to the U.S. Capitol, and an image of a red apple in the foreground. Wenatchee claimed to be the “Apple Capital of the World,” a name that was appropriated for this companies branding.
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