Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Apple Capital brand apple crate label was used by Apple Capital Growers, Inc. of Wenatchee, Washington around 1933. The label was lithographed by Stecher-Traung of San Francisco, California. The label has a silhouetted image of a domed building, similar to the U.S. Capitol, and an image of a red apple in the foreground. Wenatchee claimed to be the “Apple Capital of the World,” a name that was appropriated for this companies branding.
Currently not on view
Object Name
crate label
referenced business
Apple Capital Growers, Inc.
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 8 5/8 in x 10 1/4 in; 21.9075 cm x 26.035 cm
Place Made
United States: Washington, Wenatchee
ID Number
accession number
catalog number
Crate Labels
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History, Kenneth E. Behring Center
Credit Line
L.E. Leininger

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