Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Over the Top brand apple crate label was used by the Manson Fruit Growers Inc. of Manson, Washington during the early 20th century. Manson was situated on Lake Chelan, part of the fertile apple region of the Wenatchee Valley. The label was lithographed by the Schmidt Lithograph Company of Seattle, Washington. The label shows apples floating in the water, riding a cresting wave. Labels often showed natural images to evoke a sense of fresh produce, and would depict images of the region. This label shows an image of Lake Chelan.
Location
Currently not on view
Object Name
crate label
referenced business
Manson Fruit Growers Inc.
Physical Description
paper (crate label material)
wood (substrate material)
Measurements
crate label: 9 in x 11 in; 22.86 cm x 27.94 cm
Place Made
United States: Washington, Manson
ID Number
1979.0441.141
accession number
1979.0441
catalog number
1979.0441.141
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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