Apple Crate Label

Description (Brief)
Labels are an important marketing device. They often go beyond merely identifying contents and are designed to help establish brand distinction and generate customer loyalty for a largely interchangeable product.
This Over the Top brand apple crate label was used by the Manson Fruit Growers Inc. of Manson, Washington during the early 20th century. Manson was situated on Lake Chelan, part of the fertile apple region of the Wenatchee Valley. The label was lithographed by the Schmidt Lithograph Company of Seattle, Washington. The label shows apples floating in the water, riding a cresting wave. Labels often showed natural images to evoke a sense of fresh produce, and would depict images of the region. This label shows an image of Lake Chelan.
Currently not on view
referenced business
Manson Fruit Growers Inc.
Place Made
United States: Washington, Manson
Physical Description
paper (crate label material)
wood (substrate material)
crate label: 9 in x 11 in; 22.86 cm x 27.94 cm
ID Number
accession number
catalog number
Credit Line
L.E. Leininger
See more items in
Work and Industry: Agriculture
Crate Labels
Data Source
National Museum of American History


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