Pumpkin Shipping Crate

Description (Brief)
This is a side panel of a shipping crate for Del Monte canned pumpkin. Del Monte is the premium brand of the California Packing Corporation (Calpak). The Calpak cooperative heavily promoted Del Monte as its high quality, premium product through full-page color ads in national publications. In 1967, Calpak changed its name to the Del Monte Corporation to capitalize on the brand’s recognition.
Location
Currently not on view
Object Name
crate label
referenced business
California Packing Corporation
Physical Description
ink (crate label material)
wood (substrate material)
Measurements
crate label: 6 13/16 in x 12 1/2 in; 17.3355 cm x 31.75 cm
Place Made
United States: California, San Francisco
ID Number
1979.0441.253
catalog number
1979.0441.253
accession number
1979.0441
See more items in
Work and Industry: Agriculture
Crate Labels
Agriculture
Food
Data Source
National Museum of American History, Kenneth E. Behring Center

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