This is the end panel of a shipping crate for Drummond’s Horseshoe Tobacco. Founded in St. Louis around 1880, Drummond’s Tobacco Company was one of the largest chewing tobacco producers in the country. Their horseshoe logo was always depicted as open side-up on their packaging since that was supposed to bring good luck. Drummond’s began making Chesterfield cigarettes in 1873, which is the oldest continuously manufactured cigarette in the United States.
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